By James Pamment
This quantity outlines twenty years of reforms on the international & Commonwealth place of work (FCO), British Council and BBC global provider – the so-called Public international relations companions. among 1995 and 2015, the FCO and its companion organizations in selling British impact out of the country have brought significant adjustments to how, the place and with whom international relations is carried out. This designated learn hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via specified case reports over a 20-year interval, this learn demonstrates how and why British international relations developed from a secretive establishment to 1 figuring out its goal as a world notion chief via strategies akin to public international relations, electronic international relations and tender strength. it really is wealthy with unpublished files and case reviews, and is the main special research of the FCO and British Council within the modern interval. From Cool Britannia to the new nice crusade through the 2012 Olympics and diplomats on Twitter, this ebook charts the idea and perform at the back of a twenty first century revolution in British international relations. This paintings should be of a lot curiosity to policymakers and advisors, scholars and researchers, and overseas coverage and communique specialists.
“From the heady past of Cool Britannia to the current days of the nice crusade in terms of the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try and attach to foreign publics, this book is the fundamental account of the internal workings of an important point of contemporary British overseas coverage: public international relations. James Pamment is an astute, succinct and fascinating Dante, bringing his readers on trip during the policy processes behind the curtain. We see the general public international relations equivalents of paradise, purgatory and the inferno, although Pamment leaves us to decide that's which.”
Nicholas J. Cull, writer of ‘The Decline and Fall of the us details organization: American Public international relations, 1989-2001’.
“A present to practitioners who are looking to do the activity higher: required examining for someone going right into a senior task on the British Council, the united kingdom overseas & Commonwealth place of work and enlightened thinkers at 10 Downing highway, HM Treasury and Ministries of international Affairs worldwide. Authoritative, scholarly and exact, Pamment moves an outstanding stability among the salient information and the overarching picture. He additionally does a significant provider to these folks who lived it; our toils make extra experience for what he has performed - putting them in a old and conceptual context.”
John Worne, Director of process & exterior relatives, British Council, 2007-2015
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British Public Diplomacy and Soft Power: Diplomatic Influence and the Digital Revolution (Studies in Diplomacy and International Relations) by James Pamment